The blaze started a few doors down from us. It spread through the building, taking out several companies along the way. The flames were just coming through the wall into our space when the Sunnyvale Fire Department arrived. We were so lucky; no one was injured in the incident, we really did not loose any of our equipment, and we were pretty well covered. I was the best of a bad situation as far as we were concerned.
That was 2 1/2 years ago. Although it took us the better part of the 2d and 3rd quarters of 2013, we were continuing to serve our clients where and when we could. A huge source of new clients was coming in from Yelp. We really appreciated how it kept us in operations through out the transition. In fact we never really have gotten completely un-packed from the move to our new location.
We have really been busy...
Things slowed down just enough for us to start some internal house keeping items that have been on the radar for some time. A main issue was our website.
As a primarily B2B (Business to Business) company, we needed to work on our search rankings to be place as far up on the first page as possible. In B2B, 57.4% of leads come from search engine results according to a 2011 State of Digital Marketing Report. 1
By using social media, blogs and your website to drive traffic from one site to another, your search rankings will go up.
The likes and shares help too. Especially the shares. Another company that I was working with still has new followers, like and shares coming from posts on their Facebook page even though it has been shut down for more than a year.
Every click and view drive the search ranking up. Organically... which is the absolute best way to get higher on the search page.
On the flip side, inconsistent NAP( Name, Address, and Phone number) can yield nearly a 54% difference in search engine rankings versus a site that is consistent. 2
We started reconstructing our NAP to make sure it was correct on any site we could find. We start with the biggest impactor: Google Place and Google Plus. 19.6% affect comes from Google alone. Go figure that... Google looks to its own resources to drive searches.
Near the top of the list are external sites such as Yelp and Zagat at 16%.
Our Yelp page got some attention right after we moved. We placed in fresh content, updated the hours and sent in an address request...
Yelp just would not seem to accept our updates. I had even logged in as the business owner. Yet we still kept getting business from the site. I was torn between getting it corrected and leaving well enough alone.